Why would you build an app like this:
When your mobile website looks like this:
Apps are all well and good, but you need to build different versions for different phones – iOS, Android, Windows Phone, BlackBerry and so on. A properly designed mobile website will work on all phones, plus tablets (the Love Newham app is only designed for phones), and doesn’t require citizens to go through the extra steps of visiting an app store, signing in (assuming you already have an account – if you don’t setting one up is another step), downloading and installing. They just work.
And they provide access to the full range of online council services.
But if people really want a dedicated app for reporting problems, why not simply point them to MySociety’s FixMyStreet app? Point 2 of the Government Digital Service’s design principles says it best: do less. If someone else is doing it — link to it.
I don’t know who’s advising Newham council on digital strategy, but if it was me I’d put developing a mobile version of the website a long, long way ahead of building an app.